Why not just buy a “Lead” mailing list?
Many companies are attempting to sell glorified mailing lists and calling them “Sales Leads,” but often, these are not real Leads at all. While many companies are advertising that they have Sales Leads available for businesses, what they are really selling is a simple list of names, numbers, addresses, and sometimes email addresses. These are in reality nothing more than list brokers selling regurgitated names to unsuspecting buyers. When purchasing sales leads, companies should be very careful about the product that they are purchasing. When it come to offering Cleaning leads, we firmly believe that Lead “Quality” will always be a better value than Lead “Quantity”.
When is a Commercial Cleaning Sales Lead “really” a Sales lead?
At CleaningLeads2020, our definition of a Sales Lead is a “real customer” seeking a “real solution” to a “real need” right now,and asking for information regarding their needs either by telephone or via our targeted website.
By understanding that leads have measurable components that can reflect the consumer's intent, or influence an advertiser's ability to convert prospects into customers, we proactively measure the quality of each individual cleaning lead prior to offering them to our valued advertisers.
We evaluate each lead in relation to the following guidelines:
- What was behind the cleaning prospect taking action?
- Was the action proactive or passive?
- Was the cleaning lead generated as part of an 'up sell"' or did they only respond to one product?
- What specifically piqued the consumer's interest?
How do our Commercial and Office Cleaning Leads differ from our competitor’s leads?
Before delivering a lead, we assess the prospect's genuine interest in our client's service, and therefore, the likelihood that our commercial cleaning business client can convert the prospect into a customer.
"Lead Origination”, as it applies to online Commercial Cleaning lead generation, refers to the specific advertising medium used to capture both consumer interest and consumer information. Lead origination answers the question, where and how are my leads being generated?"
Over the course of time, and with the input of our loyal and satisfied network of Commercial Cleaning Service clients, we have been able to enumerate which attributes of a lead will generate a higher percentage of sale closures for our advertisers.
What are the sources of the leads distributed by CleaningLeads2020?
At Leads2020 we use a proprietary marketing program, which we have formulated after many years of assessing and validating which marketing methods work best for a commercial cleaning as well as the individual territory served. To achieve the superior conversion results our clients have come to expect, we use a combination of direct marketing, telemarketing, on-line search and a reoccurring referral program. We don’t believe in using incentive programs to create our cleaning leads. We may at times offer incentives to “current” prospects when they “actually” contract with a client.
You obtained leads through CleaningLeads2020. Now What?
Lead Age has always been the most important factor in closing a lead. Generally, cleaning services who buy real-time leads see great value in following up on a lead immediately.
As an advertiser if you don’t have the means to communicate immediately, or at least within 24 hours, with a prospect who has expressed an immediate need for your service, take a step back, build this capability, then start a lead-gen campaign. |
